Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to this combo marketing effort from Skinny Cow, which offers low-fat dairy treats.
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list?
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.
Print Still Works; Knowing your clients can allow you to be more relevant in your efforts.
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.
Who says direct mail and email are an “either-or” proposition? These channels don’t have to be competitors. They can complement and enhance the value of each other instead!
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric...
Do you already have a direct mail provider? Is your mail provider a in-house printer, or are you using a third party mail service that takes additional time to process your mailings? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great!
One of the critical factors in building audience engagement is trust. When your audience trusts you, they engage more and spend more money.
