This Store Front flag is designed for storefront display, but can be placed indoors as desired. Its heavy steel square base provides support while on display. The pole is made of up materials such as aluminum, plastic and fiberglass. The banner design is customized to your graphic artwork, and is printed on a polyester mesh by the process of dye sublimation (single-sided or double-sided options). Black flag trim (pocket trim) is sewn on the edge of the graphic (pole-side), leaving a pocket for the pole insertion. A set of grommets are installed on the bottom of the trim in which the short bungee cord (included) can loop through and snugly attach the graphic to the base. (See additional pictures to see close up.)