Print Marketing
The more you can engage your customers beyond the sale, the more you earn their goodwill and loyalty. So think beyond the initial purchase. Think about building a relationship for life.
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.
Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool.
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.
How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent.
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of the basics.
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to this combo marketing effort from Skinny Cow, which offers low-fat dairy treats.
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list?
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.
Print Still Works; Knowing your clients can allow you to be more relevant in your efforts.
