Print Still Works: Customer retention using print offers long-term benefits with customers.

Print Still Works; using print to help visually tell a story can leave a lasting impression.

Print Still Works; using direct mail has proven results, personalize it for more impact.

Print Still Works; print can send the right message to the right person at the right time.

What distinguishes professional communications from amateur ones? Details!

Print Still Works; Print makes it easy to respond, add a stamp and ask for some feedback.

The more you can engage your customers beyond the sale, the more you earn their goodwill and loyalty. So think beyond the initial purchase. Think about building a relationship for life.

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.

Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool.

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.