Five Typography Rules to Follow
What distinguishes professional communications from amateur ones? Details!
21
11, 2024
7
11, 2024
How to Redeem Customer Complaints
Print Still Works; Print makes it easy to respond, add a stamp and ask for some feedback.
23
10, 2024
Got Customers? How to Keep Them
The more you can engage your customers beyond the sale, the more you earn their goodwill and loyalty. So think beyond the initial purchase. Think about building a relationship for life.
11
10, 2024
Learn the Facts on Personalization
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.
25
09, 2024
Do Your Business Cards Tell a Story?
Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool.
13
09, 2024
Lapsed Customers? Win Them Back!
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.
22
08, 2024
Does Your Brand Have Multiple Personalities?
How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent.
7
08, 2024
Refresh Your Marketing Strategy
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of the basics.
25
07, 2024
Print Can Help Drive Social Media
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to this combo marketing effort from Skinny Cow, which offers low-fat dairy treats.
11
07, 2024
Give Your Mailing List Some Love
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list?