Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more items and spend 28% more than those who do not? Which channel is this? It’s direct mail. Surprised? You shouldn’t be. Below are nine proven statistics about direct mail that you should know.

1) 41% of direct mail recipients look forward to checking their mailboxes each day.

2) 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

3) Direct mail offers a 29% return on investment.

4) Consumers aged 45-54 are the demographic group most likely to respond to direct mail.

5) 80–90% of direct mail gets opened, while only 20–30% of email does.

6) Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of those who receive direct mail.

7) Direct mail requires 21% less cognitive effort to process than email.

8) Brand recall is 70% higher for consumers exposed to direct mail ads than to digital ads.

9) 30% of Millennials say that direct mail is more effective at getting them to take action compared to 24% who say the same of email. (Source: Direct Marketing News)

Print Still Works; using direct mail has proven results, personalize it for more impact.